Okay, so we’ve established what it is, but why on earth should you post your own Throwback Thursday? Well, it often makes for perfect content for your brand. You’ll likely get the most traction if you use the most popular. Of course, you don’t want to hold your followers hostage while you show them every page of a family photo album (metaphorically speaking), so it’s best to stick with just one of these throwback days. Vox says that blogger Mark Halfhill was one of the first to use the phrase on his sneaker blog in 2006, while Time reports that a guy named Bobby first brought the #ThrowbackThursday hashtag to life on Instagram with this photo of Hot Wheels in 2011:Ī post shared by Bobby now love throwing it back so much that they’ve developed a series of competing hashtags for different days of the week, including #MondayMemories, #TakeMeBackTuesday, #WaybackWednesday and #FlashbackFriday. The history of this social media trend actually goes back pretty far. (In fact, it might not even be a good memory - a Throwback Thursday post could also play nicely as the “before” to a “before and after” post.) When did TBT start? It’s a handy excuse to dredge up a memory from the past. TBT or Throwback Thursday posts can be selfies, audio or video recordings, or even text describing a memory or a past event. While the hashtag is most common on Twitter and Instagram, you can find it used all over the internet. TBT stands for “Throwback Thursday.” Social media users use this hashtag on posts that “throwback” to an older version of themselves. And then learn how you can use Hootsuite to measure results. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media.
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